“Sherpa takes you to the peak of snow business.”

At Sherpa we are not “snow” professionals but “snow business” professionals.
Our mission is to become your operations partner in the snow resort business and build your way to success together. The center of our value creation is “people”. We think globally and we believe that encouraging diversity and avoiding stereotypes can lead to satisfaction on many different levels.

Daniel Cox
K.K. Sherpa
CEO Daniel Cox

What we do

We are revolutionizing the snow resort industry in Japan by offering a wide range of services from introducing management systems for snow schools to developing new operations. We are constantly aiming to be a top-level concession business not only by Japanese standards but also by global standards.


Mountain School Management

We operate ski and snowboard schools for international customers, run instructor training programs and manage snow schools. Through our proprietary instructor recruiting and training program, we work with instructors from several nationalities and with versatile language backgrounds.
Our proprietary school management system handles reservations, lessons and instructor activity in an efficient way. This allows us to grow the number of repeaters and manage the business in a profitable way.

Inbound Tourism Sales and Promotion for Snow Resorts

We create attractive service packages for international customers, convey market research and set up international marketing plans.

2016 – Present: Fukushima Pref. International Promotion Campaign
2017 – Present: Fukushima Pref. Banda Influencer Program
2016 – Present: Fukushima Tourism Association FAM Tour
2015 – 2018: Hakuba Mominoki Hotel inbound business consultant
2017: Taiwan and Hong Kong sales consulting

Snow Resort Promotion and Branding

We create marketing and promotion plans and packages for snow industry players (ski resorts, ski and snow board makers, industry magazines)
Smile Resort (Maiko/Nakazato)
NC Group (Izumi Spring Valley)
Norn Mizukami Ski Resort
Tie-up plan with industry magazine (outsourced)
Tie-ups with makers (GIRO, DEUS, RIDE/K2 etc.)

Concierge Services

Our concierge services provide not only the necessary information and assistance to visitors and users, but also offer Japanese style “omotenashi”.
2014 – 2018: Naeba Prince Hotel International Concierge Desk


Corporate Information

Company Name

K.K. Sherpa


Daniel Cox


2-11-10-102 Hirakawacho, Chiyoda, Tokyo, Japan 102-0093






November, 2011

Annual Revenue

JPY 180 million

Business Contents

snow school management,
snow resort promotion,
operation and sales (domestic and international),
concierge services


Mizuho etc.



Phone: +81-(0)3-6272-4215


    K.K. Sherpa